Asset Map

At FFR, our goal is to communicate complex financial strategies in an easy to understand format. To do this, we utilize a tool called Asset Map. Asset Map is a visually appealing tool that can put your entire financial picture on one page regardless of the level of complexity.

By using stick figures and boxes, this planning tool enables our financial professionals to get to know you better and together work towards accomplishing your goals

Retirement Planning

FFR provides professional guidance to assist during life-altering financial events, including retirement.


You’ve worked hard to earn income, save, and build a nest egg. Now it’s time to determine how all the components of your portfolio fit together to help ensure your financial confidence. Our interactive process involves clarifying your goals and objectives, assessing your existing portfolio, and delivering a clear and actionable plan.

Our process includes:

  • Social Security and Pension Optimization Strategies
  • Coordination with employer-sponsored plans, and other tax and legal advisors
  • Retirement Income Analysis
  • Portfolio and Risk Assessment
  • Asset Allocation

Wealth Management

Clients can work toward financial independence with approaches designed for a broad range of needs and hundreds of product choices to implement these strategies.

Investment Philosophy

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  • Adhere to defensive and diversified approach, with a greater emphasis on downside capture than upside capture
  • Focus on managing overall portfolio volatility and generating favorable risk-adjusted returns
  • Provide a vehicle to achieve long-term goals, rather than short-term outperformance

Portfolio Construction

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  • Driven by strategic asset allocation principles with incremental tactical positioning
  • Target asset allocation and portfolio characteristics based on investment objective and risk tolerance
  • Rebalancing executed based on portfolio drift along with market driven opportunities

Insurance Protection

The life insurance industry is one of the oldest industries still in existence and at its core answers the simple question… How will my family manage financially when I die?

How much life insurance do you need? It's probably one of the most important and unsettling questions that we pose to our clients. It's also a question that many of us tend to ignore until it's too late. Perhaps the best way to come to terms with this difficult subject is to educate yourself and understand how best to determine your coverage needs.

We wanted to provide you with a selection of resources that can help you understand what Life Insurance is all about. We would also like to assist you in determining your coverage needs and how you can best meet your objectives.

Comprehensive planning requires attention to managing different types of risk. FFR can assist with needs analysis and execution of disability, long-term care, and medicare supplement insurance.
Life insurance and annuities are issued by Equitable Financial Life Insurance Company (New York, NY) and by various unaffiliated companies. Disability insurance, long-term care insurance and health insurance are underwritten by unaffiliated carriers and offered through Equitable Network, LLC, an insurance brokerage affiliate. Equitable Network conducts business in CA as Equitable Network Insurance Agency of California, LLC, in UT as Equitable Network Insurance Agency of Utah, LLC, in PR as Equitable Network of Puerto Rico, Inc.

Fee-based and non-fee-based financial planning is offered by financial professionals who are Investment Advisory Representatives of Equitable Advisors, LLC, an SEC-registered investment advisor.

Asset Allocation, which is a method of diversification that positions assets among major investment categories, does not guarantee a profit or protection against a loss.